Giovanni Giuliano’s 25+ year career as a hairstylist began in his native Naples, Italy, where he worked with prominent Neapolitan stylists in top salons for more than seven years. With his strong base of technical experience and training in hand, Giovanni moved to London, where he qualified as a top stylist with TONI&GUY
Crossing the pond to New York in the 1990s, Giovanni turned his ambitions toward the creative avenue of fashion. Behind the runway, Giovanni teamed up with Guido Palau, Serge Normant and other top stylists to create hair artistry for designers such as Donna Karan, Armani, Halston, Betsey Johnson, Vera Wang, Blumarine and Alberta Ferretti. Giovanni’s individual artistic expressions soon graced top fashion magazines such as Elle, Vogue, Harper’s Bazaar, IO Donna, Rolling Stone and Marie Claire.
Beckoned by L.A.’s Mediterranean landscape, Giovanni made the city of angels his home for the new millennium. Hollywood quickly took to Giovanni’s talent and he garnered an extensive clientele base among the celebrity “It” list, beautifying Naomi Watts, Gwyneth Paltrow and Kirsten Dunst among others for editorials with renowned photographers such as Mario Testino, Annie Leibovitz, Andrew Macpherson, Bob Richardson, Arthur Elgort and Fabrizio Ferri for Vanity Fair, GQ, Vogue, NY Times Magazine and W.
Giovanni’s foray in film includes designing looks for Kate Beckinsale and the entire cast of UNDERWORLD and he’s created Oscar glamour for Gwyneth Paltrow and Sophie Okonedo. His advertising clients include Maybelline, Bisou Bisou, Ugg, Target, Trina Turk, Ferrero Rocher and Bacardi.
The energetic pulse of Giovanni’s creative vision and his “la bella vita” philosophy continue to drive his career – and his life – full speed ahead.